What’s cooler than cool? Sunglasses in a fridge. This custom display stand for Pit Viper was designed to look like a vintage open-air fridge, playing on the idea that wearing their shades keeps you looking ice cold. Quirky, retro, fun, the design embodies Pit Viper’s offbeat brand personality while turning heads in-store—because who doesn’t want to grab their style straight out of “The Cooler”?